Let me start off by saying the only way in hell I would do something like this would be if I was paid millions OR in gum (new Trident Layers). People are using their bodies as billboards for profit. The people mentioned in this article got paid under a thousand dollars or a trip to New Zealand.
Don't believe me? Check out the New York Times article http://www.nytimes.com/2009/02/18/business/media/18adco.html?_r=1
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Don't believe me? Check out the New York Times article http://www.nytimes.com/2009/02/18/business/media/18adco.html?_r=1